A powerful Ramadan campaign strategy for a powerful brand; go big or go home!
The Problem
With a rich history of successful Ramadan campaigns, Abyat has carved a niche for itself in capturing the essence of the holy month through its innovative product suite. Fueled by a vision for even greater impact and resonance, we were approached for a strategic evolution aimed at elevating its yearly campaign and introducing a fresh approach to captivate the diverse audiences across its different MENA markets.
Services
Brand Touchpoint Audit
Market Research
Campaign Strategy
Campaign Development
Location
Kuwait and KSA
Industry
Home Furnishings and Accessories
Collaborator
Adel Badawi
Reem Al-Sharhan
Step 1
Our mission was clear: to transform Abyat’s yearly Ramadan campaign with a fresh outlook to distinguish itself from its competitors within a saturated marketing month. We set out to present new campaign colors and visuals whilst still paying tribute to Abyat’s successful annual campaign tagline: مقدمك خير
Step 2
With the campaign’s new visuals as our guiding blueprint, we embarked on a journey to craft a compelling narrative for the master production, ensuring a connection between the brand and its audience. In collaboration with a seasoned scriptwriter and a masterful production house, we were able to echo the essence of the campaign messaging, centering the cinematic masterpiece around a prominent celebrity.
Step 3
In our quest to infuse such vibrancy from on screen to off, we seamlessly integrated the spirited elements of the campaign into various facets of brand activations, including visual merchandising and store visuals, and immersive in-store experiences.
