Building a Personal Brand Around a Signature Smile Philosophy
The Problem
Dr. Sarah Merza had developed a distinctive philosophy in orthodontics, one that blended design, science, and natural aesthetics. With growing demand and an evolving competitive landscape, she aimed to establish a clear, differentiated identity that would elevate her approach above traditional orthodontic practices. The objective was to increase patient volume month-on-month, build wider recognition for her approach, and communicate her signature smile philosophy in a way that set her apart from peers.
Services
Personal Brand Strategy
Implementation Strategy
Social Media Strategy
Launch Strategy
Location
Kuwait
Industry
Medical Dental
Collaborator
AlQabas
Kuwait News
Step 1
Defining The Opportunity We began with a comprehensive brand audit, social analysis, audience insights, market benchmarking, and Dr. Sarah’s existing presence. What uncovered was a clear opportunity: while she had strong clinical outcomes and high engagement, there was no brand or method that framed her philosophy or differentiated her from others. This stage revealed the strategic space to create a design-first orthodontic identity that could elevate her expertise and expand her reach.
Step 2
Developing A Signature Personal Brand From these insights, we developed Merza Method™: a proprietary orthodontic philosophy that blended smile design, science, and Dr. Sarah’s aesthetic eye. We built a complete brand ecosystem around this method: positioning strategy, visual identity, verbal identity, messaging, website, onboarding kit, travel kit, and a full social media architecture. Each touchpoint was crafted to embody the Method’s ethos; design-led, natural, and confident.
Step 3
Launching The Method To introduce Merza Method™ to the public, we designed a comprehensive launch strategy across high-production content, PR, social media, and in-person activation. This included a hero launch film, photography, a dedicated landing page, press associations, podcast features, digital news coverage, and a curated launch event attended by patients, followers, and industry peers. The result was a multi-channel wave of awareness, UGC, and trust-building touchpoints that transformed visibility into credibility and month-on-month growth.
