Launching a new-age luxury dermatology brand with a legacy name
The Problem
We were approached by the Bayan Derma team to launch their clinic on a wider scale. Having been soft-launched for a year, they were ready to go full force with a launch that would increase their brand awareness and customer footfall. We wanted to not only push out a campaign, but set the tone for a symbolic brand moving forward.
Services
Brand Audit
Market Research
Customer Journey Experience Enhancement
Launch Campaign Strategy and Execution
Location
Kuwait
Industry
Medical and Beauty
Collaborator
Mohammed AlShamali
Abdullah AlFailkawi
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Step 1
Prior to going full force and launching the brand, we wanted to assess the brand touchpoints internally and clean them up. We audited the customer journey experience through mystery visits and identified touchpoints that required enhancement to truly position the brand as a luxury skin destination.
Step 2
Adopting a framework that allows us to build the brand as a symbolic one, we ideated a campaign centered around celebrating real beauty through real people. We wanted to build brand awareness for Bayan Derma with a message that encouraged people to celebrate their real beauty rather than opting for the overly augmented look that is pushed in the local landscape.
Step 3
With the help of four brand ambassadors, we built an integrated campaign pushing the message of "Real Beauty Speaks for Itself." Our team of brand ambassadors participated in our shoots and set out to build their own stories through the Bayan Derma brand on their journey to celebrating and embracing their real beauty.
