Launching a New Cleaning Service with Coolness
The Problem
We were approached by the SUPER team, a newly formed, all-encompassing cleaning company, to help them carve out a space in a saturated market. Though they had soft-launched without a digital presence, they were ready to introduce their premium cleaning services with a distinctive brand identity. Our goal was to create a digital launch campaign that not only highlighted their visual identity but also resonated with their desired clientele, positioning SUPER as a trustworthy and reliable choice in the industry.
Services
Launch Strategy
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Location
Kuwait
Industry
Cleaning Services
Collaborator
Mubarak AlShamroukh
Mohammed AlShamali
Abdullah AlFailkawi
Reem Al Sharhan
Step 1
Defining the Brand’s Identity
Before launching, we conducted a thorough assessment of the brand, focusing on what differentiated SUPER from local competitors. We aimed to position the brand as a convenient and reliable "Superhero" in the cleaning industry, capitalizing on both coolness and professionalism. This step involved defining the brand’s voice and ensuring it communicated trust and reliability effectively.
Step 2
Crafting a Cohesive Digital Presence - We then established a communication strategy that emphasized trust and reliability. By developing content pillars, we ensured consistency in the brand’s digital strategy. We also incorporated a variety of visual content, creating engaging and relatable material that aligned with SUPER’s brand identity.
Step 3
Bringing the Brand to Life
To bring our ideas to life, we collaborated with production teams and scriptwriters to create impactful content. This included three story segments, three ASMR videos, and a photoshoot that combined lifestyle and in-studio elements. These efforts were all aimed at reinforcing the brand’s presence as the go-to "Superhero" for cleaning services.
SUPER Heroes
With a strong digital presence and a compelling narrative, SUPER is poised to make a lasting impact in the cleaning services industry, proving that even in a crowded market, coolness and professionalism can set a brand apart.
