Launching A New Cloud Kitchen Concept With A Captivating Story
The Problem
A group of four food gurus with a passion for the classics approached The Stairway Collective for an end-to-end brand experience; ideation to execution.To bring their vision to reality, the brand needed a compelling strategy and business model to successfully become an outlier within the competitive food scene of Kuwait.
Services
Naming
Market Research
Brand Strategy
Brand Identity
Location
Kuwait
Industry
Food and Beverage
Collaborator
Mubarak AlShamroukh
Mohammed AlShamali
Abdullah AlFailkawi
Bader AlShatti
Step 1
Research and Conceptualization - The name "Bite Club" was ideated to encapsulate the essence of the founders' passion for unique eating experiences. We conducted thorough brand research to understand their vision and identified the touchpoints that needed enhancement to position Bite Club as an iconic establishment of tastemakers in Kuwait. This narrative celebrated their quest to redefine good food experiences aimed to resonate with customers seeking authenticity.
Step 2
Visual and Experiential Development - We organized a photoshoot and created a moodboard to capture the essence of Bite Club. The visuals were designed to convey the brand's ethos of a “chill” and laidback dining experience. Then, after, we were in charge of a comprehensive PR activation to generate buzz and excitement around the launch.
Step 3
Launch Of The Legendary Favorites - To build anticipation and attract food enthusiasts, we developed an integrated campaign highlighting Bite Club's authenticity, what better than to put the four founders at the forefront of the launch. The campaign showcased the founders' journey, their passion for perfect bites, and the meticulous attention to detail in crafting each dish. In collaboration with Bader AlShatti, we curated three days of in-kitchen visitors for a one-to-one chef’s table encounter.
