Keeping up with modern times as a legacy brand; the LoFat story.
The Problem
LoFat, a historical market leader in the healthy meal subscription space, approached us with a need to maintain and recapture market share in an increasingly saturated market. Having been a pioneer in the industry, they struggled to keep up with the latest developments in the market.
Services
Brand Strategy
Marketing and Implementation Strategy
Brand Touchpoint Audit
UI/UX Consultation Management
Location
Kuwait
Industry
Food and Beverage - Meal Subscriptions
Collaborator
Coconet
The Approach
Step 1
While LoFat had been in the market for quite sometime, they never developed a brand strategy to understand the essence of their brand. Our first step to a project of this scope allowed us to position them as a reliable healthy meal solutions company in a rising sea of newcomers.
Step 2
Our implementation and marketing strategy came next where we did a deep dive into the brand strategy to ideate and develop ways in which we can bring this brand strategy to life. We were able to draft a clear path to modernizing Lofat beyond the legacy it had cultivated.
Step 3
To get with the times, our brand audit revealed Lofat had lagged behind when it came to its brand touchpoints; from its app, to its website, to the content being published on socials. We set out on a path to build the necessary teams to elevate the brand to reflect a modernized legacy company that is here to stay!
"A modern brand with a reputable legacy!"
A new website focused on data-driven customer acquistion.
Digital distribution done right.
We structured a digital distribution strategy to help drive traffic to the website and increase exposure to their newly launched meals.
Engaging, Contemporary Social Content.
Following the digital distribution strategy we helped with Content creation management, user-generated content through TikTok, and campaign development.