Repositioning from a traditional restaurant model to an innovative private chef experience
The Problem
Recognizing the challenges posed by its location, Neo Eatery proactively decided to close its doors temporarily, acknowledging the need for revitalization. Armed with a vision to reintroduce Neo Eatery with a fresh perspective as a Private Dining concept. The management sought our expertise to assist in reimagining its concept.
Services
Market Research
Brand Audit
Brand Strategy
Marketing and Implementation Strategy
Location
Kuwait
Industry
Food and Beverage
Collaborator
Noir Square
Nada Al-Kharashi
Step 1
Acknowledging Neo Eatery's goal to change its model, our first step was to delve into the essence of the brand. Inspired by its commitment to ingredient integrity and intimate dining experiences, we put together a comprehensive plan to refine Neo Eatery's transition to an innovative private dining experience.
Step 2
Leveraging Neo Eatery's brand narrative and the unique private chef experience it offers, we crafted a compelling story through the use of digital and physical assets to resonate with the audience; highlighting Chef Dana AlTourah’s dedication to ingredient integrity and culinary curation.
Step 3
To launch the brand in the way that it was meant to operate, we curated a 3-day private dining pop-up in collaboration with Bader Al-Shatti to translate what the services were and for a truly immersive, realistic private dining experience.
