Transforming the legacy of a family entertainment center into a nostalgic haven!
The Problem
Faced with a fading identity and declining customer interest, Future Kid approached us seeking a visual rebrand and strategic positioning to recapture its market relevance and captivate a new generation of little ones!
Services
Brand Strategy
Visual Rebrand Management
Location
Kuwait
Industry
Family Entertainment
Collaborator
The Approach
Step 1
Finding the purpose behind the rebrand exercise was an important step in our process. As such, we dove deep with a thorough workshop with the C-Suite team, in-depth interviews with board members, site audits, and interviews with customer facing employees to understand where the gap existed in Future Kid's communication strategy.
Step 2
Harnessing the power of nostalgia, we tapped into the emotional attachment of parents who had once played within its walls as children. By promising the creation of cherished fun, family memories; we bridge the generational gap and revive Future Kid’s market appeal with a heartfelt touch.
Step 3
In a strategic collaboration with Studio AIO, a visual design studio, we managed the rebrand of Future Kid, infusing it with a timeless identity which paid homage to its signature logo from the 90's allowing it to resonate across future generations; unveiling joy across all brand touchpoints.
