The story of rescuing the online presence of a local neighborhood bakery.
The Problem
Glaze Bakery, once renowned for its exquisite birthday cakes and celebratory confections, faced a pressing challenge that threatened its growth potential. Over time, the bakery had become pigeonholed as a specialized destination solely for elaborate birthday cakes, limiting its customer base and store footfall. Given the nature of Kuwait’s rise of online orders further contributed to the decline in physical store visits. Recognizing the urgency of reviving the brand, the bakery’s founder, Fuddah AlAnjari, approached us for assistance in growing her online presence as well as breathing new life into the store.
Services
Brand Strategy
Marketing & Implementation Strategy
Digital Marketing Consultation Management
Marketing Implementation Management
Location
Kuwait
Industry
Food and Beverage
Collaborator
Adwani AlAdwani
Fahad AlNusif
The Approach
Step 1
From product to founder centric positioning; our mission was clear-to transform the bakery's identity from being solely associated with celebrations to becoming an integral part of its community through the lens of its founder.
Step 2
An enhanced menu - we set out to reposition the bakery as a welcoming neighborhood hub that offered not only bespoke birthday cakes but also a diverse array of freshly baked goods, aromatic coffees, and innovative culinary creations through the launch of Kuwait’s first edible candle; the founder’s creative culinary input definitely lit up our taste buds!
Step 3
Double down on socials - Through a strategic infusion of captivating photography and lifestyle videography, Glaze’s social media engagement skyrocketed to unprecedented heights. Every image became a window into a world of delectable indulgence, carefully curated to showcase not just the bakery’s products, but the experiences they evoke.
"From crumbs to clicks!"
Skyrocketing engagement!
